Yeah, I'll buy much of what that book says but we are deployed in a
rural/suburban area. We have all the competition in some areas and none in
others. Those farmers....yeah...One asked me today how much our service
cost per month. I told him $45/mo. I thought I killed the guy it was so
silent on the phone....he thought it would be like $10/mo. I had a hard
time NOT laughing.
I agree focusing on the "right" market is important but sometimes the
product has to be ready for "the market".
anyway...finding that right market is very important. I'm pretty sure we
walk/drive past them everyday.
-bob
----- Original Message -----
From: "Caleb Carroll" <karlnet@pathcom.ca>
To: "Brett Hays" <bretth@htonline.net>; "Karlnet Mailing List"
<karlnet@WISPNotes.com>
Sent: Thursday, May 01, 2003 7:46 PM
Subject: Re: [Karlnet] Answers to Questions about UBICOM devices
> It would be nice if CPE prices were lower.
>
> My $.02 = Read a Book... namely "Mastering Guerrilla Marketing" by Jay
Levinson.
>
> One of the insights offered is "Find your Niche Market" In your
situation, this might equate to Don't bother trying to compete with Cable
ISP's & ultra cheap CPE... Go after the rural market where the Cable Company
can't go. Benefits to this are that one, the people you are offering
service to in rural areas will be genuinely grateful for the service and
two, you won't have to worry about CPE costs - if someone really wants the
service, they will get it regardless of the price.
>
> *********** REPLY SEPARATOR ***********
>
> On 2003-May-01 at 6:38 PM Brett Hays wrote:
>
> >AMEN!!!!!! Cable modems are eating our lunch here, we are priced
> >competitively on monthly access, but our cpe cost is killing sales!
> >
> >
> >> I am just not sure if I can say this any "nicer" but we really need a
> >> inexpensive CPE. I am missing out on so many installs because folks
> >> think $250 is to much for an install. They don't realize that we are
> >> already eating at least $150 of the cost of their gear. Kevin, I
really
> >think
> >> it is critical for Karlnet to get this cheaper CPE out as soon as
> >possible.
> >> >
> >> > Just my $.02
> >> >
> >> > -Bob
> >
> >_______________________________________________
> >Karlnet mailing list
> >Karlnet@WISPNotes.com
> >http://lists.wispnotes.com/mailman/listinfo/karlnet
>
>
>
>
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