Let's see Wayne, 1400 radios purchased out of 750,000 hams in the US... plus
about 400,000 in Western Europe...
Then how many hams in the rest of the world...
Penetration rate is... 0.01% maybe.
And then compare that number to the number of transceivers sold for under
$1K.
And again for the number sold for up to $1.5K .
You can't just look at one statistic, and assess the business opportunity.
You have to compare it to your other options.
AND, the JA companies have good sales and sales channels around the world.
Ten-Tec hardly makes a dent in European ham radio sales.
I'm sure it's the same in the far East.
If we want to consider TS-990 sales to assess the high end market for
Ten-Tec, then it would be better to only consider sales in North America.
That will give us a more accurate picture of the realistic opportunity for
TT in this market.
73 - Rick, DJ0IP
(Nr. Frankfurt am Main)
-----Original Message-----
From: TenTec [mailto:tentec-bounces@contesting.com] On Behalf Of
k4elo@fastmail.fm
Sent: Wednesday, May 21, 2014 11:02 PM
To: tentec@contesting.com
Subject: Re: [TenTec] The next flagship
Well Rick, I can't agree with you that the flagship market is too small.
By user serial number tally, Kenwood has now sold over 1400 TS-990s at
$8,000 each.
That does not count folks who have not reported their serial numbers to the
G3NRW Kenwood web pages, so it is probably higher than that. And still
climbing - a friend of mine just bought one last week.
Assuming a dealer margin of about 35%, that gives Kenwood back over $7
million.
No doubt more than enough to cover development and manufacturing costs.
So, I believe the market is there. I suspect that there are just as many
Ten-Tec fans as there are Kenwood fans. I for one have owned 4 Ten-Tec
rigs, 3 bought new from the factory including an Orion II. I currently own
a TS-990 and would seriously consider a new TT flagship rig.
73
Wayne
K4ELO
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