On Thursday, November 18, 1999 12:21 AM, Jon Ogden [SMTP:jono@enteract.com]
wrote:
> on 11/17/99 6:35 AM, measures at measures@vcnet.com wrote:
> > EUR Would you be surprised to learn that the person assigned to the
> > rewrite is from the Marketing Department instead of the Engineering
> > Department?
>
> Common practice in the industry, Rich. Many marketing/sales folks are
> former engineers. It generally pays better. It's not a conspiracy so
that
> false information goes out to customers in order to hide the fact that
Eimac
> builds their tubes with built in parasitics in order to sell more tubes in
> the long run.
>
You are absolutely correct, Jon. Many (dare I say most?) companies use
their Marketing dept to "run" the application notes engine. They have
decided that offering good engineering data helps their sales so directly
that it "deserves" to be "elevated" into Marketing :) I guess good
engineering itself doesn't fit this description :(
These companies have figured out, however, that it takes a technical person
to write these notes, so for better or worse, they put technical people into
Marketing or tag Engineering to write them (but under direction of
Marketing).
73
Mike
n2mg@contesting.com
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