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Re: [TenTec] Rice Cookers and transceivers

To: "Discussion of Ten-Tec Equipment" <tentec@contesting.com>
Subject: Re: [TenTec] Rice Cookers and transceivers
From: "Mike K9MI" <k9mi@sbcglobal.net>
Reply-to: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Date: Mon, 4 Jun 2007 18:05:55 -0000
List-post: <mailto:tentec@contesting.com>
Yes it does. I was surprised that Mike bought a 7800. I've read about failures with some of them. I'm pissed if my 850 dollar radio quits. I'd probably really lose it if something like that happened!

----- Original Message ----- From: "Zivney, Terry L." <00tlzivney@bsu.edu>
To: <tentec@contesting.com>
Sent: Monday, June 04, 2007 17:49
Subject: [TenTec] Rice Cookers and transceivers


There is a fascinating front-page article in today's Wall Street Journal about the passion for expensive (circa $1,000) rice cookers in Japan. A perfectly
functional cooker costs $10.

A quote follows:

"The latest rash of technology is a bit much for Mr. Nishijima, the rice expert. "Just because you pay 70,000 yen [about $575] or 110,000 yen doesn't mean that there's a drastic change in taste," says Mr. Nishijima, who adds that good rice can be made with the simplest of rice cookers if it is to be eaten right away. He thinks consumers might be too susceptible to hype. "It almost seems like
anything is OK as long as it's expensive," he says.

Toshiba's Ms. Saito says Mitsubishi's initial success was encouraging for the entire industry. "We only put so much money into research and development if
rice cookers can't sell for more than 30,000 yen," or about $245, says
Ms. Saito, who believes there's still room for improvements. "But if we
know that consumers will pay 100,000 yen [$820], it changes the picture."

Sounds somewhat like the high end of the ham radio market, doesn't it!

Terry Zivney, N4TZ/9
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