Well John, if marketing methodology didn't exist then there'd be no need for
marketing professors.
Yes, I can see mine turning red around the collar too.
73
Bob, K4TAX
----- Original Message -----
From: "John Nason / NA9U" <na9u@arrl.net>
To: "Discussion of Ten-Tec Equipment" <tentec@contesting.com>
Sent: Friday, February 24, 2006 9:21 AM
Subject: Re: [TenTec] re QST ad
What your wrote makes sense. However I think my
marketing professors head would explode if she read
what you wrote. "Marketing is everything and exposure
is the currency".
73,
John NA9U
--- "Rob Atkinson, K5UJ" <k5uj@hotmail.com> wrote:
I think all of the major ham rig manufacturers could
halt all magazine
advertising TODAY and nothing would miss a beat.
They are so well
established, well known, and so many hams have
internet access they could
get by with just their websites. I expect within
the next 10 to 20 years
QST will go entirely on-line. No vendor or
manufacturer really needs those
full-page ads. Most of the product information hams
get is off the internet
now. For me, the ads at the front and back of QST
make up a sort of
monthly "catalog" to flip through, but not use for
real information
gathering. The only good purpose they serve is to
notify me of a new
vendor or product I didn't know about before and
because of that, the
businesses that really need QST are the little guys
who are starting up and
buy the single column inch display ads to use as a
sort of "we exist--here's
our web address" type of heads-up. BTW, does anyone
look at the Ham-ad
classifieds still?
With the product reviews, i'm more interested in
finding out about features,
metering, rear panel connections, controls,
malfuctions, and such than I am
about technicalities such as rx specs. Some hams
obsess about BDR etc.
beyond what 95% of hams give a flip about. For
those 95%, whether a rig is
"good" or "bad" boils down to what I call the
pleasure rating: on a scale
from 1 to 10, how much fun is it to operate; how
much pleasure do you derive
from the experience? Factors affecting this can
range from audio quality,
to heft (does it move on the table when i plug in
cans?) and build quality,
as well as drift, f.p. layout, PA power, blah blah
with the rx down there
somewhere in the priority list. Oh, it has to be
able to hear--don't get me
wrong, but if the AGC pumps at times, it's not the
end of the world. I have
a rig that is reviled by some hams but I love it;
I've had a rig that has
been claimed as the best ever made and I thought it
was a looser, all
because with the first one, I have a lot of fun with
it, and with the
latter, my operating experience with it was marked
by irritation and
annoyance. I am convinced you only find out where
a rig fits on the
pleasure scale by purchasing it and using it for
awhile (unfortunately,
since that gets expensive).
rob / k5uj
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