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Re: [TenTec] Ten Tec Advertising

To: <tentec@contesting.com>
Subject: Re: [TenTec] Ten Tec Advertising
From: Bill Rowlett <kc4atu@hotmail.com>
Reply-to: Discussion of Ten-Tec Equipment <tentec@contesting.com>
Date: Mon, 18 May 2009 21:46:37 +0000
List-post: <tentec@contesting.com">mailto:tentec@contesting.com>
If I remember correct, Ten Tec and Heil teamed up a few years back on a mic. It 
is offered as a Ten Tec mic. So, been there and done that.

 

73, Bill  KC4ATU
 
> Date: Mon, 18 May 2009 01:42:49 -0700
> From: sparks06524@yahoo.com
> To: tentec@contesting.com
> Subject: [TenTec] Ten Tec Advertising
> 
> 
> I do wonder about the future of Ten-Tec and as of late I've not been too 
> convinced of the effectiveness of Ten-Tec advertising. Their recent QST full 
> page ads simply extolling "Great Audio" don't seem too impressive.
> 
> I suppose they are trying to change their image from a company that is seen 
> as catering mainly to CW enthusiasts. However, how many Hams are really into 
> the "great audio" argument? Those that are really into great receive and 
> transmit audio are probably running vintage rigs on AM and are not potential 
> Ten-Tec customers. The DX crowd couldn't care less about audio quality - 
> witnessed by the highly processed audio you hear during DXpeditions and 
> contesting. Ask the average ham about audio quality and they'd probably reply 
> that good audio is whatever is most effective in punching through and making 
> the QSO. Bob Heil sells a lot of his mics based on that. Hey, there's an 
> idea: How about Ten-Tec teaming up with Heil and using his reputation to sell 
> "Heil tailered audio" rigs and or accessories? A Ten-Tec/Heil audio 
> equalizer, for example?
> 
> So, where is the market that Ten-Tec is trying to reach with their current 
> advertising? Meanwhile, flip a few pages and read the jazzy ads that 
> Yaecomwood are running. I know that advertising budgets for Ten-Tec must be 
> limited, however I sure wouldn't spend a limited budget on a campaign like 
> this.
> 
> Their former technical facts ads were decent. Also, rotating their QST ads 
> more often through their product line, rather than running the same ad for 2 
> to 3 months would be more effective. However, that again probably relates to 
> budget in terms of layout and design costs.
> 
> 73,
> 
> Doug/WA1TUT
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