This subject came up on this very list in 1999.
See:
http://lists.contesting.com/_amps/1999-11/msg00013.html
----- Original Message -----
From: "Barry Merrill" <barry@mxg.com>
To: <cq-contest@contesting.com>
Sent: Sunday, June 10, 2007 5:40 AM
Subject: [CQ-Contest] 807s
> Not off topic, completely, because I first heard the reference at the
> first Field Day I attended in 1955,
> but does anyone in this esteemed audience know the
> reason why, and when, a "cold 807" first became a beer reference?
>
> Barry, W5GN
>
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