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[CQ-Contest] QST vs. NCJ

Subject: [CQ-Contest] QST vs. NCJ
From: lee@dixieliner.com (Lee Hiers)
Date: Fri Jan 11 17:38:09 2002
On 11 Jan 2002, at 16:57, W3DMB@aol.com wrote:

> If the Ham Radio advertisers want to put their money where the big
> buyers are they would support the contesters and DXers.  

True enough...which means if the content the $ spenders are 
interested in leaves QST, smart companies won't be spending their 
advertising dollars there on ads for high-end rigs...and you end up 
with the same problem, except you've already chopped off the 
contesters...now you've got to find somewhere else to cut.

The bottom line is that the magazine industry in general is suffering 
due to technology and economy and QST feels that strain.  The 
difference is that QST is the journal of a membership organization 
and doesn't have to generate profits for stockholders, but should 
serve its membership.  

73 de Lee

--
Lee Hiers, AA4GA
Cornelia, GA

lee@dixieliner.com


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