Reading all of the comments one might conclude that most of the members of
this board are Engineering Nerds without any business experience at all.
Imagine you owned a company, any company, with a history of loyal buyers who
repeatedly buy your product. It's your company and your money and you wish
to keep your loyal customers.
Next, your suppliers shut off supply of one of the most critical components
needed to continue building your current flagship.
You have already sold all of the units (in advance) of the current flagship
that you can possible build with the parts on hand.
Regardless of whether the flagship's successor is on schedule or possibly
delayed, you have to bridge (with marketing) a gap of several months. The
lead time for placing ads in magazines is long.
What would "you" do?
- Nothing? (Leave your customers in the dark for 3 months?)
- Send in a mock-up photo that gets published for a couple of months
(insiders/loyal customers recognize it's just a mock-up, but the rest of the
world sees you are bringing something new out and will hopefully wait for
it)
Guys, this is a no-brainer from a business standpoint.
Maybe we should discuss the Red Dot.
It is more useful than this discussion! ;-)
73
Rick
DJ0IP / DJ2T
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